Nike - 'Don't Follow...Lead'

Guerilla was briefed to create and produce a high value and inspirational item that would be used at the SP08 sales conference and long after it had finished.

The theme for the spring collection was the Nike sub-brand 'Lead' which the item had to dovetail.

The initial concept featured a high value note pad, which was perfect bound and featured high quality images of Nike sponsored athletes accompanied by inspirational quotes.  Guerilla created the line 'Don't follow...lead' to give the book more sense and standout.

The new spring product lines were contained in a CD Rom which was die cut into the first pages of the book. 

The book and associated concepts were well received at the conference with many sales teams commenting that the creative captured the Nike essence and brand values.  Additional re-prints have been requested.

Latest news.