Route 19 Bus Service

Guerilla was challenged to devise a campaign for Route 19, the multi-million pound project to improve transport links to new jobs and leisure facilities in North Tyneside.

The main obstacle to linking South Tyneside's potential labour and North Tyneside's range of businesses was the poor transport links and the River Tyne.  The new route would integrate ferry, bus and Metro services, making jobs accesible to people in South Tyneside.

Guerilla developed the strapline 'Route 19: Go Get It!'.  Simple messages communicated the differing reasons to use the new public transport route.  The campaign was rolled out across vehicle livery, public information leaflets and promotional material.

Since its inception in June 2004, Route 19 has been the fastest growing public transport service in the UK with an 82% increase in passengers in its first year.

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