Sometimes, and for many reasons, a creative idea is not chosen by a potential or existing client. We call these situations ‘director’s cuts’ because after we have put so much of ourselves into the work the rejection is a little cutting! There’s also the fact that this work will never see the light of day and ends up on the cutting room floor.
So, we thought sod that! We’d love to show you some of the work that we are proud of but never ran.
Please give us your opinion. Select from our scales of shame on each project or post a comment in the box and send it in.
Save our sanity and prove it isn’t just us!
At Guerilla we felt that this friendly, engaging and distinctive brand was ideal to stand out in the animal insurance industry. It may be a serious subject but all animals have different and quirky personalities... just like our proposed brand.
A segmented campaign aimed at very different audiences all based around the theme of alcohol related issues. Shown here are the World Cup domestic violence and responsible drinking segments of the wider campaign.
We were excited to provide creative proposals for brand development of Lightwater Valley. Without going into detail this creative was very well liked but sadly could not be implemented. But it was fun to work on!