Local Transport Plan‘Be Air Aware’ Website
Following the creation of the 'Be Air Aware' brand, Guerilla designed and built the ‘Be Air Aware’ website to increase awareness of air pollution in the local area. The site is designed to encourage Primary School children, parents and teachers to play their part in improving air quality in the areas of Gateshead, Newcastle, North Tyneside, South Tyneside and Sunderland.
The website commissioned by the Local Transport Plan provides practical ways of improving air quality at a grass roots level. A new module 'Walk to the World Cup' has been built to encourage walking levels amongst primary children in order to reduce traffic congestion outside the school gates.
With 32 Primary Schools and 9,300 children competing for the top position, league tables display each school as a country on the website and it looks like it’s going to be a photo finish.
"Guerilla produced an innovative creative solution for the campaign. The digital team took these ideas and transferred them perfectly to the website which offered the clean, fresh and modern look and feel that we were hoping to achieve." Jessica Anderson,
LTP Core Team Leader