Leading African Pharmaceutical Giant Chooses Guerilla
Addis Pharmaceutical Factory (APF) approached our team to provide them with a rebrand. APF is located in Akaki, Addis Ababa, Ethiopia and is the leading pharmaceutical manufacturer in Africa. The company manufactures over 90 high quality pharmaceutical products of different therapeutic forms, including Antibiotics, Cardiovascular drugs, Antidiabetic agents and dermatological Minerals and Vitamins. APF’s mission is to satisfy their customers’ needs by providing quality and effective medicine at an affordable price.
Following a period of reach into APF and the broader marketplace, we created a brand to embody the ethics, high standards and quality that APF represents. It was also important that APF was positioned as an African Pharmaceutical company for African people. A distinction that is key when you consider the flow of more inferior medicines now flooding into the African continent.
Following the release of the brand guidelines we progressed to packaging design and we are now completing the build of an APF website. Once this is launched and following our client’s permission we hope to share the new brand with you…