The National Trust in Yorkshire and the North East preserves and protects huge areas of the regions’ countryside, attractions and coastline.  We were one of the first agencies appointed to work with the Trust’s new brand guidelines to create a suite of destination specific literature and regional ‘What’s On’ guides. As the brand guidelines were new, the marketing team placed their faith in our interpretation and guidance on this project.

Our solution was to create a suite of literature that would communicate the attractions on a regional basis and then for each of the properties. A colour pallet was chosen so that each individual property leaflet had a distinct look, which was supported by striking images.

We strongly recommend membership of the National Trust and for more information please visit www.nationaltrust.org.uk

“I very much liked their supportive approach and ability to work creatively with our brand… there’s still so much more potential for them to deliver new creative ideas and we’ll be working together on new projects very soon!” Helen Clarke, Communications & Production Officer, National Trust