Our ongoing battle with the car
We're delighted to say that following our successful public transport campaign for West Yorkshire Travel Plan Network earlier this year, we have been successful in a competitive pitch for a second stage of the campaign.
We’ve presented some very exciting concepts and are looking forward to getting our teeth into the creative development.
There will be some interesting new elements to the campaign this time around, which again seeks to convince driving commuters to swap the car for public transport. Direct marketing forms the core part of our strategy for this audience but when our responders visit the website, there will be some new and interesting online content waiting for them.
Our previous campaign was WYTPN’s most successful campaign to date, generating over 3,000 responses from 170 companies and we’re really excited about this next phase of the campaign.