Veil Cover Cream was developed in the early 50′s by Thomas Blake to camouflage the post-operative scars of British and American pilots fighting in Word War 2.

Following a two way pitch, Guerilla was appointed to rebrand and repackaging the Veil products. Although the Veil product has built up enviable brand loyalty with its users and enjoys a very good reputation, it was not realising its potential in an increasingly competitive marketplace.

Our strategy was to reposition the brand, allowing us to expand the existing pharmaceutical customer base as well as begin marketing the product to a cosmetic audience.