The ‘Space to Think’ campaign is a partnership project to showcase the North East region’s rural conference facilities. It involved working closely with the sub-regional Area Tourism Partnerships, Visit Tees Valley, Northumberland Tourism, Visit County Durham & NewcastleGateshead Convention Bureau.

The strategy included producing an innovative identity for the ‘Space to Think’ campaign that would communicate the inspirational beauty and tranquility of the region and the contribution it makes to generating creative business thinking, appealing to the corporate audience.

The campaign is being rolled out nationally through PR, press, supporting literature, stationery and a microsite as well as a large scale printed brochure.