ZytronicRebrand and Website
Zytronic manufacture an award-winning range of touch sensors and are at the forefront their industry. Zytronic’s brief was to evolve their existing branding and use it as a springboard to create and build a full range of Zytronic websites, including its main global site, its PLC site and 3 additional micro sites. With this in mind, Guerilla devised a truly integrated strategy in order to maximise our effort for one of our newest and most exciting clients.
Working closely with the great team at Zytronic, we positioned the brand values of Cutting Edge, Durable, Reliable, Adaptable, at the core of the brand’s new identity. These values guided our creative process and provided a framework for the brand’s public personality.
“The world at your finger tips”
Inspired by the scope and capability of Zytronic’s products we introduced a positioning statement to allow Zytronic to make a stronger, more personable connection with its audience. Putting this statement at the heart of the Zytronic brand we ensured that it is bold, contemporary and relevant by effectively conveying the essence and potential of Zytronic touch products. In order to maintain recognition and brand equity we have been careful to ensure the new brand has echoes of the old in its form and appearance. This is aided by the use of our chosen typography and the round icon. The logo's boldness and simplicity give the new Zytronic logo impact and confidence, and has been designed to be particularly strong when used on a dark background colour - a nod to how Zytronic’s previous logo was implemented in the past. Following the completion of the brand evolution, Guerilla have undertaken the design of all Zytronic internal and external communication collateral.
Guerilla provided a responsive website that brought Zytronic up to date and in-line with the new branding. Our designs implement a brighter, clearer and more modern visual style across Zytronic’s digital offering.
Our objective was to show Zytronic as the modern technological company it is, and provide a digital solution that reflects this through design and functionality. Guerilla’s designs reinforce and demonstrate the capabilities of Zytronic touch screen solutions and ensure it brought varying audiences to the website through specific landing pages built around an industry specific applications list:
- Point of Sale > Retail
- Digital Signage > Signage
- Financial > Banking
- Gaming > Leisure
- Industrial > Industrial
- Touch Tables > Surfaces
The site is cross-browser compatible, meets the latest accessibility standards and is easily displayed on a multitude of mobile devices and screen sizes. At Guerilla we appreciate how useful Google Analytics is as a vital tool in monitoring and reporting on traffic our client's website. We made certain this was established and available to Zytronic. In addition we continue to provide Zytronic with in depth reporting and recommendations for website changes based on users and SEO.
“Guerilla have been great to work with, they listened to the brief and their proposals and output combined creativity with a highly professional and rigorous attention to detail”.Ian Crosby, Sales and Marketing Director at Zytronic
At Guerilla, we achieved our goal of demonstrating to audiences what is possible with Zytronic touch screen technology. We are looking forward to the launch of Zytronic's new brand and websites later in 2016, and continuing to build on our great working partnerships.