A PR specific offering was focused upon a case by case approach targeted towards national women’s interest publications. Guerilla approached magazines with weight loss case studies of people who had lost weight – and changed their lives because of it!

We focused upon the story of Jill Chiwara, who over a period of 6 months lost over 9 stone and significantly improved her work and family life.

PR value of this campaign was calculated to be an estimated £228,409.00. However, as the story has spread so widely, we cannot calculate the full impact and its value may be worth much more in sales terms.