NHS - 5 A Day

The brief was to raise awareness of healthy eating to the general public and to persuade people to understand how easy eating five portions of fruit and vegetables can be.

Following research of public perception, strong, simple and informative headlines were created to convey the benefit of the produce.  Media selected included outdoor posters, press advertising, street liners and 40 second radio commercials.

Post campaign research demonstrated a 56% awareness of the campaign with 34% of respondents recalling the main message of the campaign.

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