April Fools Day PR Stunt
02.04.2019Whether we liked it or not, we were all gullible to the humorous PR stunts pulled by brands yesterday in an attempt to capitalize on the pranking bandwagon. With the rise in social media the extent to which brands can get PR coverage on a witty hoax is limitless, with the potential to go viral.
Read More
Small Egos, Big Hearts… Why small is beautiful when it comes to creative agencies
20.03.2019As a self-confessed shortarse (on a good day I can manage 5’7 if I wear two pairs of socks), I’ve always been a big advocate of the ‘good things come in small packages’ school of thought, but is this true of creative agencies? Well, I would argue, it’s never been truer than it is now.
Read More
How To Get a Substantial ROI on Your Email Campaigns
12.03.2019For every £1 you spend on email marketing, you can expect an average return of £32.28 according to Experian. That’s a staggering 3,228% ROI so it’s no wonder that 82% of SME’s use it as part of their marketing strategy to grow their business.
Read More
Keep It Brief!
08.03.2019As an Account Manager, I am the main point of contact between the client and the agency. My main focus is to ensure that client requirements are fulfilled, and production timings are met. I work closely with all departments of the agency, but especially our creative team, briefing and working with them on new and exciting projects.
Read More
The Future of Agencies in a World of Artificial Intelligence
28.02.2019Artificial intelligence has become one of those buzz words hasn’t it? But do we actually know what it is? How often we interact with it? And what our future holds, particularly for an agency environment with AI at our fingertips?
Read More
Insight From Our Youngest Account Manager
20.02.2019I started my career aged 16 after leaving school and eager to move straight onto the career ladder. My first role was for 12 months as an Admin Apprentice and that gave me a great start.
Read More
Key Emerging Digital Marketing Trends
07.02.2019The digital marketing landscape is constantly evolving due to technological advancements and frequent updates and adaptations within SEO and social platforms. Such advancements have a clear goal in mind; to deliver a memorable brand experience and fulfil consumers’ needs.
Read More
Setting the GOLD standard
01.02.2019As the largest independent group of private pharmacies in Central London, Prince Pharmacy approached Guerilla to collaborate on an exciting rebrand, in anticipation of their latest branch opening and ambitious objectives for 2019.
Read More
Measuring advertising & marketing effectiveness
25.01.2019Currently, we live in a world where marketers have to justify even the smallest expenditure and are often under real pressure to keep saving money year-on-year.
Read More
What is SEO and how can your business benefit from it?
22.01.2019Search Engine Optimization refers to the steps taken to increase a website’s ranking on search engine result pages such as Google. Search engines rank information in terms of relevancy and popularity, which are determined by algorithms. The aim is to provide users with a list of websites that address their initial search enquiry.
Read More
3 essential design books
18.01.2019No matter how creative and talented you are within the design field, at times you may feel you’re in need of some inspiration to spark your creativity. Whilst the internet provides an endless resource of information, at times we prefer a good old hardback book to engage our imagination.
Read More
Meet Evan Our New Account Manager
17.01.2019Meet Evan our new Account Manager. Evan previously worked as a Business Admin Apprentice for Northumberland County Council after leaving school and then went to college to gain additional qualifications. Before joining Guerilla, Evan worked as
Read More