GOOD DESIGN NEEDN’T COST THE EARTH

11.12.2018

Our recent branding work for food waste recycling organisation and sustainability pioneers- Warrens Group, (as well as the increasingly alarming news of impending environmental meltdown) has got me thinking about the environmental impact we’re having - and our responsibility to do more about it.

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THE RISE OF VOICE USER INTERFACE

06.12.2018

The increasing speed of changing consumer behaviours is undeniable. The rise of voice interface is one prominent trend that is causing brands to reconsider how they engage with consumers. Advancements in voice technology have caused a shift in the way brands communicate, seeing a transition from visual to audio mediums. 

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OUR CREATIVE ARTWORKER REFLECTS ON NEW YEAR’S RESOLUTIONS

04.12.2018

We all make New Years resolutions and don’t see them through. I’ve made a few over the years, but 2018 proved to be different.

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THE CHRISTMAS CAMPAIGNS WE’RE ALL TALKING ABOUT

27.11.2018

In a world where we are constantly bombarded with marketing stimulus, it’s difficult to discern how impactful the messages we’re exposed to are and whether that was the intended impact the brand wanted to have. It’s not just about which were memorable, but which were memorable for the right reasons! Sometimes it can feel as though brands and companies can lose sight of their messaging in the mission to get the most talked-about campaign of the moment.

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WHAT MARKETING TRENDS CAN WE EXPECT TO SEE IN 2019?

27.11.2018

At Guerilla, we pride ourselves on our forward-thinking, diligent approach. We immerse ourselves in marketing innovations to propel our creative strategies to deliver the most appropriate, timely proposals for our clients to drive their business and see sales excel.

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IS COLD-CALLING DEAD?

20.11.2018

Over the past six to twelve months I have seen quite a lot of posts on LinkedIn questioning the current and future qualities of picking up a telephone as an effective way to win new business and people actually questioning if it’s dead. I can categorically say that cold-calling is not dead. It’s alive!

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LEARNING TO LEAP

16.11.2018

I have been part of the Guerilla team for almost a year now with the initial role as Account Executive. After 9 months of hard work, determination and building client trust, I was given the opportunity to progress to the role of Account Manager. My promotion and the completion of my IPA Commercial Certificate have been a focal point of my client service career so far.  

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MARKETING TACTICS TO PREPARE YOUR BUSINESS FOR BLACK FRIDAY

14.11.2018

With Black Friday looming, we’ve got a few key tips to ensure your business is making the most of the discounted period to maximise and drive sales. 

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LUCY PITTAWAY CHRISTMAS CAMPAIGN

13.11.2018

The Lucy Pittaway business was formed in May 2015 and by 2017 the business won 'Best New Art Business' at the Fine Art Trade Guild Awards, and employs a truly fantastic team of people at the Yorkshire HQ. Lucy's artistic talent has also been recognised by the Fine Art Trade Guild, naming her the 'UK's Best Up and Coming Artist Of The Year' in 2016, followed by the accolade of the 'UK's Most Popular Selling Published Artist' award in 2018 driven by the immense popularity of Lucy's artwork through the two Yorkshire based Lucy Pittaway Art Galleries and the Lucy Pittaway website. Lucy has created the official artwork for Yorkshire's iconic ‘Tour de Yorkshire’ event for three years running.

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ARRIVAL OF THE LAKES DISTILLERY AT NEWCASTLE INTERNATIONAL AIRPORT

13.11.2018

We are excited to reveal the arrival of The Lakes Distillery in Newcastle International Airport’s World Duty Free. We join The Lakes in celebrating the launch of Steel Bonnets and ‘THE ONE’, their award winning classic blended whisky into all World of Whisky Stores throughout the UK.

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CLIENT SERVICE TOP TIPS

07.11.2018

In today’s fast-changing, competitive business environment, excellent customer service is essential for success. In fact, client service is arguably the key to differentiating your business from the competition and the best way to retain your customer base. If you want to run a successful advertising or marketing agency, your number one job is to foster a group of happy, long-term clients.

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THE RISE OF THE POP-UP SHOP

31.10.2018

The retail shopping landscape is constantly evolving to fulfil consumers’ needs in an increasingly competitive market. Whilst pop-up shops were once a one-off PR stunt, they are now becoming integral to retailers’ branding strategy.

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