Green is the New Black11.10.2019
The effort to “go green” has been felt across all industries over recent years, as companies are beginning to wake up and consider how their operations impact the environment. A sustainable business is a better business, and from using recycled or renewable resources to reducing energy consumption and waste, there seems to be a universal effort by businesses and consumers to protect our planet and do what we can to live a more sustainable lifestyle.
According to a report conducted by Unilever, a third of consumers are now buying from and investing in brands based on their social and environmental impact, and more than one in five will actively choose brands that are transparent about their sustainability efforts towards their packaging, logistics and marketing.
With these statistics, it’s not surprising that our focus at Guerilla has been on encouraging change in the marketing strategies of many clients within our portfolio to address the hot topics of environmentalism, sustainability and corporate social responsibility.
Clean or sustainable transportation is one part of the solution when it comes to a more sustainable future and is a significant area of focus given that the transport sector accounts for one third of global energy demand and 14% of global greenhouse gas emissions.
Warrens Group, one of the North East’s foremost providers of agricultural and food waste recycling services and one of our much-loved clients’ who proudly became the first company in the UK to operate a biomethane collection truck that is powered by the food waste that it collects have recently committed to replacing all of their diesel vehicles by 2025.
By moving away from diesel vehicles, Warrens Group’s new bio-gas powered fleet not only deliver on a sustainable vision for dramatically reduced CO2 emissions of up to 84%, but they exceed expectations in staff engagement and driver satisfaction, reducing driver fatigue by providing a 50% quieter and cleaner driver experience.
Throughout 2019 we have been working closely with the guys at Warrens Group to build a compelling narrative around the good that they do, bringing to life the direct impact their investment in innovation has on the people and environment they serve. Earlier this year, we also helped Warrens Group to successfully enter and win the Low Carbon Transport award & Independent Operator of the Year.
It’s clear that a sustainable and environmental focus is not just nice to have for brands anymore, it’s a must-have in order to successfully meet consumer and societal expectations. Going green may feel like the latest trend but we believe it’s bigger than that. We believe it’s paving the way for a new era of communication strategies, something that we are proud to be at the forefront of.