British Engines is a leading engineering group working across the globe. Their seven businesses manufacture technology-leading products for a wide range of industries including oil and gas, chemical, marine, construction and agriculture. They offer best in class solutions on products ranging from hydraulic pumps and motors to power transmission products. In tandem with a brand strategy project, the global British Engines Company asked Guerilla to create a design for their state of the art headquarters.
The design concept centered on a prominent six-metre long wall located in the entrance reception area. The brief was that the design should capture the essence of innovation, heritage, people, global stature and the innovative engineering products that the company was famous for producing.
In addition to this the design needed to reflect the new brand strategy and have an art like feel to it. Following a number of meetings with the owners of British Engines Guerilla decided to create a design that would use the recently introduced triangle designs to feature each of the main topics.
Photography selection was limited so a photo shoot was arranged to capture the required quality of images. The different sized mono and red hues images were created and printed on the back acrylic, which featured red edges.
To ensure that the wall design had maximum impact and also that content could easily be updated the largest triangle featured an integrated LCD screen. Using Guerilla’s digital signage solution En-gage® the client was easily able to send new and engaging content to the screen as and when needed.
The wall design has converted what was a huge amount of whitespace into an area that has massive impact and communicates what British Engines is concerned about. By using state of the art digital technology the content is also more engaging and can be changed instantly from any location in the world.