The most successful UK brand in the ever-growing Husqvarna family tree, Flymo has a long history of developing high performance corded, cordless and robotic garden tools that make the toughest of tasks quicker and easier, allowing you to sit back, relax and do the things you love.
2019 marks the Flymo brand’s 55th year of industry-leading innovation and expertise, so creation and implementation of a robust strategy was needed to achieve their ambitious growth plans. Enter Guerilla.
“Guerilla developed a highly customised integrated brand strategy for Flymo; creating a consistent message across all printed, digital and social materials. Understanding our businesses objectives, they developed strong ideas, campaigns and eye-catching design angles that helped build our profile with our targeted audiences.”
Our job was to create and implement a strategy and series of creative assets that would support a year-long campaign initiative to drive brand and product awareness, growth and sales, with seamless customer experience at its heart.
From the design and build of a series of modern, engaging and easily navigated online brand stores and buying guides across some of the UK’s leading retailers, accompanied with differentiated staff training packs to inspire and achieve internal buy-in behind the initiative, all the way through to an impactful B2C exhibition stand for the Ideal Home Show at London Olympia, inclusive with sales collateral, ‘Best of British’ wrapped merchandise and engaging social media assets, we have helped Flymo stand out from competition and succeed in becoming relevant to consumer’s lives. Goodbye generic lawnmower. Hello life-choice!
In Q2 alone we have seen some phenomenal results:
+85% increase in online sales of the 1200 R since the launch of our retailer specific brand stores and buying guides
+16% increase in email open rate thanks to our bespoke retailer Email Campaign – (50% vs. 34% recorded average)
+0.5% increase in digital banner clickthrough across retailer websites – (0.14% vs. 0.09% recorded average)
“As an agency they go above and beyond for us, with exceptional client management skills. The regular communication and updates were critical and we appreciated the responsiveness, personalised service and commitment to helping our company build our brands. They are an extension of our team and we look forward to continuing working with them in 2019.”