FLYMO - CELEBRATING 55 YEARS OF INNOVATION!

The most successful UK brand in the ever-growing Husqvarna family tree, Flymo has a long history of developing high performance corded, cordless and robotic garden tools that make the toughest of tasks quicker and easier, allowing you to sit back, relax and do the things you love.

2019 marks the Flymo brand’s 55th year of industry-leading innovation and expertise, so creation and implementation of a robust strategy was needed to achieve their ambitious growth plans. Enter Guerilla.

Girl viewing the Argos Flymo brand store page on iPad Flymo 2018 product brochure cover and spread on grass background
“Guerilla developed a highly customised integrated brand strategy for Flymo; creating a consistent message across all printed, digital and social materials. Understanding our businesses objectives, they developed strong ideas, campaigns and eye-catching design angles that helped build our profile with our targeted audiences.”
Sarah Bentham, Customer Marketing Manager, Flymo UK at Flymo
Flymo 1200 R Robotic Lawnmower square promotional leaflet on grass background
Flymo Amazon brand store page mobile view

Our job was to create and implement a strategy and series of creative assets that would support a year-long campaign initiative to drive brand and product awareness, growth and sales, with seamless customer experience at its heart.

From the design and build of a series of modern, engaging and easily navigated online brand stores and buying guides across some of the UK’s leading retailers, accompanied with differentiated staff training packs to inspire and achieve internal buy-in behind the initiative, all the way through to an impactful B2C exhibition stand for the Ideal Home Show at London Olympia, inclusive with sales collateral, ‘Best of British’ wrapped merchandise and engaging social media assets, we have helped Flymo stand out from competition and succeed in becoming relevant to consumer’s lives. Goodbye generic lawnmower. Hello life-choice!

Set of Flymo product booklets on grass background
Flymo product booklet spread showing Hover Vac 280 and EasiGlide 300 Flymo product booklet spread showing 1200 R and EasiCut 460
Flymo Amazon promotional posts displayed on three mobiles

In Q2 alone we have seen some phenomenal results:

+85% increase in online sales of the 1200 R since the launch of our retailer specific brand stores and buying guides

+16% increase in email open rate thanks to our bespoke retailer Email Campaign – (50% vs. 34% recorded average)

+0.5% increase in digital banner clickthrough across retailer websites – (0.14% vs. 0.09% recorded average)

Flymo Ideal Home Show 2019 exhibition stand in situ Flymo Ideal Home Show 2019 exhibition stand showing 1200 R robotic lawnmower
promotional Orange Flymo t-shirt showing the evolution of the lawnmower illustration
“As an agency they go above and beyond for us, with exceptional client management skills. The regular communication and updates were critical and we appreciated the responsiveness, personalised service and commitment to helping our company build our brands. They are an extension of our team and we look forward to continuing working with them in 2019.”
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