ievo are the industry leading biometric manufacturer, with an unrivalled specialism in internal and external fingerprint readers. They work with large institutions across many different sectors including education, lifestyle and fitness, construction, large corporate services and high-value residential properties.
After an initial discussion and a request to assist them with a new online strategy as well as the production of a number of offline materials to provide a consistent approach to all their marketing, the Guerilla team felt that there was an opportunity to reposition this company where they should be with a new brand identity that reflected their industry-leading position. After presenting our thoughts on a new brand, our client was blown away with how we had summed up the company, identified their values and formalised their tone of voice.
Following a brief period of collaboratively refining and implementing the new brand identity, we began the process of working with the ievo marketing team to develop an online strategy and create a digital presence that reflected their high standards of product and service excellence. Redefining the user experience and simplifying the navigation to help visitors understand the benefits of biometric security systems with strong calls to action to help them quickly find the right products and solutions for them.