Oasis® Floral Products are the market leader in high performing products that florists love to use whilst delivering the very best service possible to each and every customer. They approached Guerilla with a desire to improve their relationship with their current customers and increase repeat orders from their existing customer database.
We began by working on Oasis’ seasonal look books – each designed to showcase the variety of quality Oasis® products available to customers and with contemporary photographic examples of they could be used in floral arrangements, encouraging them to go online and purchase for their store.
Alongside these Guerilla redesigned the Spring/Summer brochure 2018 with the aim of delivering a high quality brochure for their customers that looked great but also provided all the necessary information in the correct format.
To improve the success of their online presence, Guerilla looked at Oasis’ digital communications, suggesting regular contact with existing and potential customers. A monthly e-newsletter was created which provides the customer with useful hints and tips for the florist industry and the latest stock from Oasis® Floral Products.
Alongside this, Guerilla suggested an e-shot that gives potential and existing customers access to offers tailored exactly to them and makes sure there is regular communication with their customers. This included free samples with orders to entice new customers and discounts to existing customers.
Social media has played a vital part in building a successful relationship between Oasis and their customers. Online engagements via Facebook has seen an organic 3.6% rise in followers since the summer and has also seen increased engagement from their fans.
Guerilla has also played a helping hand with one of the biggest events of the year, the festival of flowers at Leeds Castle, helping to design marketing collateral including invitations to their VIP event, discount leaflets for their goody bags and designs for their stand at the event making sure to keep the brand values throughout all materials.
Oasis® Floral Products have seen their online sales increase month on month and with no signs of stopping!
“I’m very happy with the high quality work that was planned, delivered and implemented by Guerilla. Their ideas & recommendations have proven effective and have had a positive influence on Oasis® Floral Products brand awareness with online sales heading in the right direction. Our team at Guerilla are a pleasure to work with, they have a genuine affinity with the brand and have become an integral part of the team.”