QuickTrim is a weight management product endorsed by US reality TV personality, Kim Kardashian. It was already available in the US as its top weight management product and more recently launched in Australia. The Guerilla PR team was tasked with the project of launching the QuickTrim brand to a UK audience. This was to include the organisation of two VIP and press events with Kim Kardashian in London.
This essentially involved managing a virtual press office for the launch whilst proactively selling the product and launch into national publications, providing information and samples to a huge database of print, online and broadcast media and bloggers. Guerilla was also responsible for running the social media channels for QuickTrim.
Guerilla organised a VIP event which was held at the St Pancras Renaissance Hotel in London and was attended by Kim Kardashian, her brother Rob and her celebrity PR friend, Jonathan Cheban. The following day, Guerilla organised a public appearance at Westfield Shopping Centre in London where fans got to meet Kim on stage.
Kim Kardashian agreed to a small number of media interviews which were being managed by Guerilla and included the Sunday Times and Grazia magazine. Guerilla also ensured that a number of online journalists and bloggers were invited to both events so that coverage would appear online almost immediately.
“How good was that! Great job! Its an 'A' plus on the London gigs. We are currently planning an Aussie version and are confident we can replicate another tour back in London next year! Love your work!”
Guerilla has already achieved a great deal of coverage both nationally and internationally with images of both events being carried across hundreds of websites as well as the Daily Mail, The Sun and The Mirror. The current PR value is over £3 million with further articles set to run.