Guerilla deliver vital rebrand rolled out across literature, merchandise and new website

The Tyne Theatre & Opera House, originally opened in 1867, is one of only twenty-three Grade One listed theatres in the UK, one of only ten that date to the Victorian period. Since 2008 it has been owned by The Tyne Theatre and Opera House Preservation Trust.

Traditional typography for marketing material for the Tyne Theatre Opera House Typography options for Tyne Theatre Opera House
Logo designs for Tyne theatre Opera House Close up of logo design for Tyne Theatre Opera House

Following a successful creative pitch process, the Guerilla team was chosen to rebrand the Preservation Trust to mark the theatre’s 150th birthday. The project was an important one and it was vital that the brand reflected the theatre’s proud heritage, as well as the valuable work of the Trust today.

Book cover and inside page for Tyne theatre and Opera House.
Poster designs for the Tyne Theatre and Opera House.

A trawl through their extensive archives gave our team plenty to work with, including a beautiful illustration of the theatre dated from its opening which we digitised and redrew as a basis for our marque, together with a contemporary treatment of traditional typography.

Leaflets for Tyne Theatre and Opera House by Guerilla.
Website design for Tyne Theatre and Opera House on iPad.

To complement this unique marque, a new positioning statement was created to distill the purpose of the Trust, “Preserving the past & shaping the future”, which formed the foundation of our new brand identity. Rolled out across literature, merchandise and a brand new Preservation Trust website.

Tyne Theatre and Opera House mug design
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