The Tyne Theatre & Opera House, originally opened in 1867, is one of only twenty-three Grade One listed theatres in the UK, one of only ten that date to the Victorian period. Since 2008 it has been owned by The Tyne Theatre and Opera House Preservation Trust.
Following a successful creative pitch process, the Guerilla team was chosen to rebrand the Preservation Trust to mark the theatre’s 150th birthday. The project was an important one and it was vital that the brand reflected the theatre’s proud heritage, as well as the valuable work of the Trust today.
A trawl through their extensive archives gave our team plenty to work with, including a beautiful illustration of the theatre dated from its opening which we digitised and redrew as a basis for our marque, together with a contemporary treatment of traditional typography.
To complement this unique marque, a new positioning statement was created to distill the purpose of the Trust, “Preserving the past & shaping the future”, which formed the foundation of our new brand identity. Rolled out across literature, merchandise and a brand new Preservation Trust website.