We were appointed to create a new brand name, identity and marketing strategy for the latest vitamin and supplement range launched across a leading national retail chain in November. The new range was named ‘V’ to represent vitality and the design, which has been applied across all packaging and marketing support materials, is based upon Scandinavian minimalist creative principles to stand out in a cluttered marketplace.
In addition to creating the brand, Guerilla is also responsible for the public relations strategy and launch activity. To help us we enlisted former Olympian and 1990 European Championships gold medal winner Kriss Akabusi as our brand ambassador. Kriss’ enthusiasm and effervescent personality perfectly embodies the brand’s values of healthy living and vitality.
“We are really pleased with the V brand and we feel that our VMS range will give our customers real value for money. Kriss Akabusi is a great fit with the brand as he is an energetic and vibrant character.”